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Introducing Shine Organics: New Brand of Snacking Pouches for Adults

         Media Contact:

                                                                                                        Jessica Weeg, Havas Formula

      (646)-762-8724 / weeg@havasformula.com


Sophisticated Adult Pouches Contain Nourishing, Wholesome Ingredients to Benefit Body, Mind and Mood


NEW YORK, N.Y. (July 13, 2015)Happy Family®, a leading premium organic food brand delivering optimal nutrition for babies, toddlers and beyond, today announced the launch of Shine Organics, a new brand and line of adult snacking pouches mindfully made with a special blend of organic fruits and vegetables, featuring additional purposeful ingredients to feed the moment.


According to The 2014 Nielsen Global Survey of Snacking*, nutritional value was the top reason why 63 percent of global respondents eat snacks; 45 percent of respondents rated snacks with all natural ingredients as being very important, highlighting that consumers are seeking healthier snack options. Additionally, 64 percent of respondents eat snacks to improve their mood. Made with real fruits and vegetables, protein-rich chia seeds, and nutritious superfoods that are combined to support your entire wellbeing, Shine Organics pouches help make conscious snacking easier and help consumers to shine from the inside out.


Available in four bold flavor combinations geared towards a sophisticated adult palate, Shine Organics pouches contain nourishing, wholesome and unique ingredients including kale, green tea, turmeric and passion flower that benefit body, mind and mood. Each pouch has distinct benefits that correspond with the ingredients and nutrients within: PURIFY, ELEVATE, REVIVE and CALM. Offering both functional benefit and great taste, Shine Organics pouches provide a superior snacking solution with naturally dense, gluten-free ingredients for only 70-130 calories per serving (one pouch).
“Happy Family pioneered the pouch category and for years we’ve been delivering organic fruit and vegetable nutrition to little ones through this convenient format that allows parents more flexibility and mobility with feeding,” said Shazi Visram, founder, CEO and chief mom of Happy Family Brands and Shine Organics.  “We’re thrilled to now expand into adult snacks, created specifically for those who expect and demand more from their food.”


Shine Organics pouches have outstanding functional benefits, offering active adults an excellent source of Vitamin C, Vitamin A, Potassium, Antioxidants and Fiber. Shine Organics pouches are available in four flavors, including:

  • PURIFY: Apple, Guava, Kale, Strawberry, Parsley, Chia
  • ELEVATE: Banana, Carrot, Mango, Orange, Wheatgrass, Turmeric, Chia
  • REVIVE: Pear, Celery, Coconut, Lime, Green Tea, Chia
  • CALM: Banana, Pumpkin, Coconut, Blackberry, Vanilla, Passion Flower, Chia


Shine Organics pouches are available at Target and other select grocers nationwide with a suggested retail price of $5.99 for a 4-pack and $1.69 for singles of 4.22 oz. pouches.


For more information about Shine Organics, visit www.shineorganics.com. For additional information about Happy Family, visit www.happyfamilybrands.com or contact Jessica Weeg at 646-762-8724 or weeg@havasformula.com.


* The Nielsen Global Survey of Snacking was conducted between Feb. 17 and March 7, 2014 and polled more than 30,000 consumers in 60 countries throughout Asia-Pacific, Europe, Latin America, the Middle East, Africa and North America. The sample has quotas based on age and sex for each country based on its Internet users and is weighted to be representative of Internet consumers. It has a margin of error of ±0.6%.